000 01458cam a2200373 i 4500
001 19248080
003 OSt
005 20250108092507.0
008 160825s2017 enka b 001 0 eng
010 _a 2016952282
020 _a9780198717690 (pbk.)
020 _z9780191788116 (online)
020 _z9780191027482 (ebk. updf)
020 _z9780191027499 (epub)
040 _aDLC
_beng
_erda
_cDLC
042 _apcc
050 0 0 _aRA427.8
_b.S6245 2017
082 0 0 _a362.1
_223
245 0 0 _aSocial marketing and public health :
_btheory and practice /
_cedited by Jeff French, CEO, Strategic Social Marketing, Visiting Professor, Brighton University Business School, and Fellow, King's College, University of London, UK.
250 _aSecond edition.
264 1 _aOxford, United Kingdom ;
_aNew York, NY :
_bOxford University Press,
_c2017.
300 _axvi, 243 pages :
_billustrations ;
_c25 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
650 0 _aHealth promotion.
650 0 _aSocial marketing.
650 0 _aHealth behavior.
700 1 _aFrench, Jeff,
_eeditor.
906 _a7
_bcbc
_corignew
_d2
_eepcn
_f20
_gy-gencatlg
942 _2ddc
_cBK
_n0
999 _c8809
_d8809