000			04006cam a2200445 a 4500
001			18216437
003			OSt
005			20250108092121.0
008			140708s2011 enka b 001 0 eng d
010			_a 2013387228
020			_a9780080969305 _q(pbk.)
035			_a(OCoLC)ocn727876332
037			_a77026 _bTVG
040			_aAU@ _beng _cAU@ _dCDX _dUKMGB _dERE _dTTS _dOCLCF _dOCLCO _dTVG _dOCLCQ _dER0 _dOCLCQ _dDLC
042			_alccopycat
050	0	0	_aHF6161.T63 _bM67 2011
082	0	4	_a338.47910688 _222
100	1		_aMorgan, Nigel.
245	1	0	_aDestination brands : _bmanaging place reputation / _cNigel Morgan, Annette Pritchard, Roger Pride.
250			_a3rd ed.
260			_aOxford : _bButterworth-Heinemann, _c2011.
300			_axvii, 370 pages : _billustrations ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aNew ed. of: Destination branding : creating the unique destination proposition. 2011.
504			_aIncludes bibliographical references and index.
505	0	0	_tTourism places, brands, and reputation management / _rNigel Morgan, Annette Pritchard, and Roger Pride -- _tCompetitive identity / _rSimon Anholt -- _tA place marketing and place branding perspective revisited / _rPhilip Kotler and David Gertner -- _tNation branding : yesterday, today, and tomorrow / _rWally Olins and Jeremy Hildreth -- _tThe ethical challenge / _rKeith Dinnie -- _tThe leadership challenge / _rMalcolm Allan -- _tThe partnership challenge / _rAlan Fyall -- _tThe authenticity challenge / _rSøren Buhl Hornskov -- _tThe aesthetics challenge / _rSatu Parjanen, Vesa Harmaakorpi, and Kaarina Kari -- _tThe tone of voice challenge / _rRoger Pride -- _tThe digital challenge / _rJon Munro and Bethan Richards -- _tThe measurement challenge / _rJeremy Hildreth -- _tThe future challenge / _rIan Yeoman and Una McMahon-Beattie -- _tBranding and accreditation approach : Singapore / _rCan-Seng Ooi -- _tBranding a 'new' destination : Abu Dhabi / _rSheena Westwood -- _tCity brands and special interest tourism : Macau / _rCindia Lam and Clara Lei -- _tRepositioning city brands and events : Milan / _rManuela De Carlo and Francesca d'Angella -- _tBranding and the opportunities of movies : Australia / _rBill Baker -- _tBranding, stakeholders, and integration : Namibia / _rTom Buncle -- _tBranding, destination image, and positioning : San Antonio / _rJonathon Day -- _tCountry brands and identity : Slovenia / _rMaja Konecnik Ruzzier -- _tDestination branding and the urban lexicon : London, New York, and Barcelona / _rRosanna Vitiello and Marcus Willcocks -- _tBranding a post-conflict destination : Northern Ireland / _rMichael Gould -- _tRepositioning destination brands at a time of crisis : Jerusalem / _rYoram Mitki, Ram Herstein, and Eugene D. Jaffe -- _tEpilogue: Tourism and place reputation in an uncertain world / _rAnnette Pritchard, Nigel Morgan, and Roger Pride.
520			_aThis textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
650		0	_aAdvertising _xTourism.
650		0	_aTourism _xMarketing.
650		7	_aAdvertising _xTourism. _2fast _0(OCoLC)fst00797800
650		7	_aTourism _xMarketing. _2fast _0(OCoLC)fst01153181
700	1		_aPritchard, Annette.
700	1		_aPride, Roger.
700	1		_aMorgan, Nigel. _tDestination branding.
906			_a7 _bcbc _corignew _d2 _encip _f20 _gy-gencatlg
942			_2ddc _cBK _n0
999			_c8807 _d8807