Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin.

By: Pelton, Lou EContributor(s): Strutton, David | Lumpkin, James RMaterial type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, c2002Edition: 2nd edDescription: xxvi, 514 p. : ill. ; 24 cmISBN: 0072895128 (alk. paper)Subject(s): Marketing channels | Relationship marketingDDC classification: 658.8/4 LOC classification: HF5415.129 | .P45 2002Online resources: Publisher description | Table of contents
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Item type Current library Collection Call number Status Date due Barcode
Books Books EAUR LIBRARY MAIN CAMPUS PHYSICAL BOOKS
Marketing 		Non-fiction 658.84PEL2002 (Browse shelf (Opens below)) Available EAUR2133NYG

Includes bibliographical references and index.

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