Social marketing and public health :  theory and practice / 
edited by Jeff French, CEO, Strategic Social Marketing, Visiting Professor, Brighton University Business School, and Fellow, King's College, University of London, UK. 
 - Second edition. 
 - xvi, 243 pages :  illustrations ;  25 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780198717690 (pbk.) 
<br/><br/><label>LCCN: </label>2016952282 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Health promotion.<br/>Social marketing.<br/>Health behavior.
<br/><br/><label>LC Class. No.: </label>RA427.8  / .S6245 2017 
<br/><br/><label>Dewey Class. No.: </label>362.1