Destination brands : managing place reputation /
Nigel Morgan, Annette Pritchard, Roger Pride.
- 3rd ed.
- Oxford : Butterworth-Heinemann, 2011.
- xvii, 370 pages : illustrations ; 24 cm
New ed. of: Destination branding : creating the unique destination proposition. 2011.
Includes bibliographical references and index.
Tourism places, brands, and reputation management / Competitive identity / A place marketing and place branding perspective revisited / Nation branding : yesterday, today, and tomorrow / The ethical challenge / The leadership challenge / The partnership challenge / The authenticity challenge / The aesthetics challenge / The tone of voice challenge / The digital challenge / The measurement challenge / The future challenge / Branding and accreditation approach : Singapore / Branding a 'new' destination : Abu Dhabi / City brands and special interest tourism : Macau / Repositioning city brands and events : Milan / Branding and the opportunities of movies : Australia / Branding, stakeholders, and integration : Namibia / Branding, destination image, and positioning : San Antonio / Country brands and identity : Slovenia / Destination branding and the urban lexicon : London, New York, and Barcelona / Branding a post-conflict destination : Northern Ireland / Repositioning destination brands at a time of crisis : Jerusalem / Epilogue: Tourism and place reputation in an uncertain world / Nigel Morgan, Annette Pritchard, and Roger Pride -- Simon Anholt -- Philip Kotler and David Gertner -- Wally Olins and Jeremy Hildreth -- Keith Dinnie -- Malcolm Allan -- Alan Fyall -- Søren Buhl Hornskov -- Satu Parjanen, Vesa Harmaakorpi, and Kaarina Kari -- Roger Pride -- Jon Munro and Bethan Richards -- Jeremy Hildreth -- Ian Yeoman and Una McMahon-Beattie -- Can-Seng Ooi -- Sheena Westwood -- Cindia Lam and Clara Lei -- Manuela De Carlo and Francesca d'Angella -- Bill Baker -- Tom Buncle -- Jonathon Day -- Maja Konecnik Ruzzier -- Rosanna Vitiello and Marcus Willcocks -- Michael Gould -- Yoram Mitki, Ram Herstein, and Eugene D. Jaffe -- Annette Pritchard, Nigel Morgan, and Roger Pride.
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.