Advertising and integrated brand promotion / Thomas Clayton O'Guinn, Professor of Marketing, Research Fellow, Center for Brand and Product Management, University of Wisconsin--Madison, Chris T. Allen, Arthur Beerman Professor of Marketing, University of Cincinnati, Richard J. Semenik, Professor Emeritus of Marketing, Montana State University, Angeline Close Scheinbaum, Assistant Professor, University of Texas at Austin, Texas Advertising and Public Relations.
Material type:
TextPublisher: Australia ; United States : Cengage Learning, [2015]Edition: Seventh editionDescription: xx, 407 pages : color illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781285187815 (pbk.); 1285187814 (pbk.)Other title: Advertising & integrated brand promotion [Cover title]Subject(s): Advertising | Advertising media planningLOC classification: HF5821 | .O34 2015Online resources: Contributor biographical information | Publisher description | Table of contents only
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Books
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EAUR LIBRARY MAIN CAMPUS PHYSICAL BOOKS Marketing | Non-fiction | 659.1OGU2015 (Browse shelf (Opens below)) | Available | EAUR2052NYG |
Includes bibliographical references and indexes.
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