Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh.
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TextPublication details: Mason, Ohio : Thomson/South-Western, c2004Edition: 8th edDescription: xxx, 714 p. : ill. ; 27 cmISBN: 0324190433Subject(s): Industrial marketing -- Management -- Case studiesDDC classification: 658.8/04 LOC classification: HF5415.13 | .H87 2004Online resources: Contributor biographical information | Publisher description | Table of contents only
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EAUR LIBRARY MAIN CAMPUS PHYSICAL BOOKS Management | Non-fiction | 658.8HUT2004 (Browse shelf (Opens below)) | Available | EAUR2134NYG |
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| 658.87LEV2009 Retailing management | 658.87LEV2009 Retailing management | 658.87LEV2014 Retailing management | 658.8HUT2004 Business marketing management : a strategic view of industrial and organizational markets / | 658.8JOH2000 Speed | 658.8JOH2000 Speed | 658.8JOH2000 Speed |
Previously published by Harcourt College Publishers, 2001.
Includes bibliographical references and index.
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