Marketing in travel and tourism / Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod.
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TextPublication details: Amsterdam ; Boston ; London : Butterworth-Heinemann, 2009Edition: 4th edDescription: xxv , 502 p. : col. ill. ; 27 cmISBN: 9780750686938; 0750686936Subject(s): Tourism -- MarketingDDC classification: 910.68/8 LOC classification: G155.A1 | M475 2009Online resources: Publisher description | Contributor biographical information
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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EAUR LIBRARY MAIN CAMPUS PHYSICAL BOOKS | Non-fiction | 338.47910688MID2009 (Browse shelf (Opens below)) | Available | EAUR1442NYG | |
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EAUR LIBRARY MAIN CAMPUS PHYSICAL BOOKS tourism | 338.47910688MID2009 (Browse shelf (Opens below)) | Available | EAUR1443NYG |
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| 338.4336210973NEU2017 Cost effectiveness in health and medicine / | 338.4336210973NEU2017 Cost effectiveness in health and medicine / | 338.433621HEN2015 Health economics and policy / | 338.47910688MID2009 Marketing in travel and tourism / | 338.4791068MAS2008 Tourism impact,planning and management | 338.4791HUD2013 Customer service for hospitality and tourism | 338.4791PAG2014 Tourism a modern synthesis |
Includes bibliographical references (p. 487-491) and index.
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