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Contemporary advertising and integrated marketing communications

Material type: Text

TextPublication details: U.S.A McGraw- Hill 2013Edition: 14 African editionISBN: 9781121914018DDC classification: 659.1 ARE 2013

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	EAUR LIBRARY KIGALI CAMPUS PHYSICAL BOOKS Marketing	659.1 ARE 2013 (Browse shelf (Opens below))	Available	EAUR0198
Books	EAUR LIBRARY KIGALI CAMPUS PHYSICAL BOOKS Marketing	659.1 ARE 2013 (Browse shelf (Opens below))	Available	EAUR0197
Books	EAUR LIBRARY KIGALI CAMPUS PHYSICAL BOOKS Marketing	659.1 ARE 2013 (Browse shelf (Opens below))	Available	EAUR0199

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Previous	658.872 SIE 2004 Internet Marketing: Foundations and applications	659.1 ARE 2013 Contemporary advertising and integrated marketing communications	659.1 ARE 2013 Contemporary advertising and integrated marketing communications	659.1 ARE 2013 Contemporary advertising and integrated marketing communications	659.1 BEL 2012 Advertising and promotion: An integrated marketing communications perspective	659.1 SEM 2012 Advertising and promotions: An Integrated brand approach	659.1 SEM 2012 Advertising and promotions: An Integrated brand approach

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