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Advertising and promotion: An integrated marketing communications perspective

Material type: Text

TextPublication details: New- York McGraw- Hill 2012Edition: 9 Global editionISBN: 9780071314404DDC classification: 659.1

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	EAUR LIBRARY KIGALI CAMPUS PHYSICAL BOOKS Marketing	659.1 BEL 2012 (Browse shelf (Opens below))	Available		EAUR0356

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Previous	659.1 ARE 2013 Contemporary advertising and integrated marketing communications	659.1 ARE 2013 Contemporary advertising and integrated marketing communications	659.1 ARE 2013 Contemporary advertising and integrated marketing communications	659.1 BEL 2012 Advertising and promotion: An integrated marketing communications perspective	659.1 SEM 2012 Advertising and promotions: An Integrated brand approach	659.1 SEM 2012 Advertising and promotions: An Integrated brand approach

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