MARC details
| 000 -LEADER |
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04006cam a2200445 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
18216437 |
| 003 - CONTROL NUMBER IDENTIFIER |
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OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250108092121.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
140708s2011 enka b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2013387228 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780080969305 |
| Qualifying information |
(pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)ocn727876332 |
| 037 ## - SOURCE OF ACQUISITION |
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| Stock number |
77026 |
| Source of stock number/acquisition |
TVG |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
AU@ |
| Language of cataloging |
eng |
| Transcribing agency |
AU@ |
| Modifying agency |
CDX |
| -- |
UKMGB |
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ERE |
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TTS |
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OCLCF |
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OCLCO |
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TVG |
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OCLCQ |
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ER0 |
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OCLCQ |
| -- |
DLC |
| 042 ## - AUTHENTICATION CODE |
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| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF6161.T63 |
| Item number |
M67 2011 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
338.47910688 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Morgan, Nigel. |
| 245 10 - TITLE STATEMENT |
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| Title |
Destination brands : |
| Remainder of title |
managing place reputation / |
| Statement of responsibility, etc. |
Nigel Morgan, Annette Pritchard, Roger Pride. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Oxford : |
| Name of publisher, distributor, etc. |
Butterworth-Heinemann, |
| Date of publication, distribution, etc. |
2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 370 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
New ed. of: Destination branding : creating the unique destination proposition. 2011. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Tourism places, brands, and reputation management / |
| Statement of responsibility |
Nigel Morgan, Annette Pritchard, and Roger Pride -- |
| Title |
Competitive identity / |
| Statement of responsibility |
Simon Anholt -- |
| Title |
A place marketing and place branding perspective revisited / |
| Statement of responsibility |
Philip Kotler and David Gertner -- |
| Title |
Nation branding : yesterday, today, and tomorrow / |
| Statement of responsibility |
Wally Olins and Jeremy Hildreth -- |
| Title |
The ethical challenge / |
| Statement of responsibility |
Keith Dinnie -- |
| Title |
The leadership challenge / |
| Statement of responsibility |
Malcolm Allan -- |
| Title |
The partnership challenge / |
| Statement of responsibility |
Alan Fyall -- |
| Title |
The authenticity challenge / |
| Statement of responsibility |
Søren Buhl Hornskov -- |
| Title |
The aesthetics challenge / |
| Statement of responsibility |
Satu Parjanen, Vesa Harmaakorpi, and Kaarina Kari -- |
| Title |
The tone of voice challenge / |
| Statement of responsibility |
Roger Pride -- |
| Title |
The digital challenge / |
| Statement of responsibility |
Jon Munro and Bethan Richards -- |
| Title |
The measurement challenge / |
| Statement of responsibility |
Jeremy Hildreth -- |
| Title |
The future challenge / |
| Statement of responsibility |
Ian Yeoman and Una McMahon-Beattie -- |
| Title |
Branding and accreditation approach : Singapore / |
| Statement of responsibility |
Can-Seng Ooi -- |
| Title |
Branding a 'new' destination : Abu Dhabi / |
| Statement of responsibility |
Sheena Westwood -- |
| Title |
City brands and special interest tourism : Macau / |
| Statement of responsibility |
Cindia Lam and Clara Lei -- |
| Title |
Repositioning city brands and events : Milan / |
| Statement of responsibility |
Manuela De Carlo and Francesca d'Angella -- |
| Title |
Branding and the opportunities of movies : Australia / |
| Statement of responsibility |
Bill Baker -- |
| Title |
Branding, stakeholders, and integration : Namibia / |
| Statement of responsibility |
Tom Buncle -- |
| Title |
Branding, destination image, and positioning : San Antonio / |
| Statement of responsibility |
Jonathon Day -- |
| Title |
Country brands and identity : Slovenia / |
| Statement of responsibility |
Maja Konecnik Ruzzier -- |
| Title |
Destination branding and the urban lexicon : London, New York, and Barcelona / |
| Statement of responsibility |
Rosanna Vitiello and Marcus Willcocks -- |
| Title |
Branding a post-conflict destination : Northern Ireland / |
| Statement of responsibility |
Michael Gould -- |
| Title |
Repositioning destination brands at a time of crisis : Jerusalem / |
| Statement of responsibility |
Yoram Mitki, Ram Herstein, and Eugene D. Jaffe -- |
| Title |
Epilogue: Tourism and place reputation in an uncertain world / |
| Statement of responsibility |
Annette Pritchard, Nigel Morgan, and Roger Pride. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Tourism. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Tourism |
| General subdivision |
Marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Tourism. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst00797800 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Tourism |
| General subdivision |
Marketing. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01153181 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pritchard, Annette. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pride, Roger. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Morgan, Nigel. |
| Title of a work |
Destination branding. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
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| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
2 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
| Suppress in OPAC |
No |
