Contemporary advertising and integrated marketing communications (Record no. 7828)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00409nam a22001457a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240702155308.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240702b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781121914018 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EAUR |
| Transcribing agency | EAUR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 14 |
| Classification number | 659.1 |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary advertising and integrated marketing communications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14 |
| Remainder of edition statement | African Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | U.S.A |
| Name of publisher, distributor, etc. | McGraw- Hill |
| Date of publication, distribution, etc. | 2013 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Suppress in OPAC | No |
| Edition | 14 |
No items available.