Basic marketing: A marketing strategy planning approach (Record no. 7815)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00390nam a22001457a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240630125654.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240630b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259060762 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EAUR |
| Transcribing agency | EAUR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 19 |
| Classification number | 658.816 |
| 245 ## - TITLE STATEMENT | |
| Title | Basic marketing: A marketing strategy planning approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 19 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New- York |
| Name of publisher, distributor, etc. | McGraw- Hill |
| Date of publication, distribution, etc. | 2014 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Edition | 19 |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| EAUR LIBRARY | EAUR LIBRARY KIGALI CAMPUS PHYSICAL BOOKS | Marketing | 06/30/2024 | Purchase | 0258 | 658.816 PER 2014 | EAUR0258 | 06/30/2024 | 06/30/2024 | Books |