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Social marketing and public health : theory and practice /

Social marketing and public health : theory and practice / edited by Jeff French, CEO, Strategic Social Marketing, Visiting Professor, Brighton University Business School, and Fellow, King's College, University of London, UK. - Second edition. - xvi, 243 pages : illustrations ; 25 cm

Includes bibliographical references and index.

ISBN: 9780198717690 (pbk.)

LCCN: 2016952282

Subjects--Topical Terms:
Health promotion.
Social marketing.
Health behavior.

LC Class. No.: RA427.8 / .S6245 2017

Dewey Class. No.: 362.1

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