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Marketing channels : a relationship management approach /

Pelton, Lou E.

Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin. - 2nd ed. - Boston : McGraw-Hill/Irwin, c2002. - xxvi, 514 p. : ill. ; 24 cm. - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references and index.

ISBN: 0072895128 (alk. paper)

LCCN: 2001031257

Subjects--Topical Terms:
Marketing channels.
Relationship marketing.

LC Class. No.: HF5415.129 / .P45 2002

Dewey Class. No.: 658.8/4

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