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Business marketing management : a strategic view of industrial and organizational markets /

Hutt, Michael D.

Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh. - 8th ed. - Mason, Ohio : Thomson/South-Western, c2004. - xxx, 714 p. : ill. ; 27 cm.

Previously published by Harcourt College Publishers, 2001.

Includes bibliographical references and index.

ISBN: 0324190433

LCCN: 2002116678

Subjects--Topical Terms:
Industrial marketing--Management--Case studies.

LC Class. No.: HF5415.13 / .H87 2004

Dewey Class. No.: 658.8/04

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